[tweetmeme]Social media has emerged as an important way to connect and communicate with your customers, industry peers and other stakeholders
Epsilon has created a short but highly useful while paper “12 Steps to Social Media Success: The Case for Social Marketing.” Here are the steps they suggest:
- Embrace the need for change and be “open” to truly creating dialogues with customers
- Familiarize yourself with how to use social media on your personal account first, if you have to, before spending your marketing budget on it
- Learn from others and tap into experts, including reading case studies, best practices, as well as check what your competitors are doing in the social media space
- Get buy-in from your management and the company in general
- Understand your customers’ behavior online, including where they spend the most of their time, and start slowly
- Take the time to understand each social network, and listen and learn
- Take chances: don’t be afraid to test new initiatives, conversation starters, content and offers
- Create value and meaningful conversations
- Be honest, transparent and responsive
- Be a team player and integrate
- Track and measure success
- Communicate learnings and successes
You can request for your copy of the white paper here
As the Dir. of PR at pricefalls.com, we strive to do just that. Pricefalls is taking the auction format and adding the social media aspect to it by connecting the buyers directly to the sellers and gaining consumer feedback from both ends.
I love your list and would love to talk more about social media in general. If you can shoot me an email at [email protected]
Thank you
Josh
As the Dir. of PR at pricefalls.com, we strive to do just that. Pricefalls is taking the auction format and adding the social media aspect to it by connecting the buyers directly to the sellers and gaining consumer feedback from both ends.
I love your list and would love to talk more about social media in general. If you can shoot me an email at [email protected]
Thank you
Josh