[tweetmeme]To demonstrate to its customers their strong commitment to service, Vermont Country Store offers 100% customer satisfaction guaranteed. But what makes them stand out from the crowd in terms of their obsession to giving the best service is their cleverly written formal Customer Bill of Rights.
The Customer Bill of Rights lists nine (9) rights of the customer — from expecting polite and courteous service to expecting the company to stand behind their merchandise. Their Customer Bill of Rights takes the satisfaction guarantee to a whole new level.
What their Customer Bill of Rights convey is that this is a company that really wants to make their customers happy — and with their Bill of Rights accessible to every page of the site (located at the bottom navigation), they want this promise to be visible to all online customers.