[tweetmeme]eMarketingandCommerce.com has a very insightful interview with Trump University’s VP of Marketing Josef Katz on how they are acquiring new customers. Trump University offers online business and real estate courses, as well as live training spearheaded by the top names in real estate business.
Here are some of the secrets of their success:
- Given that their live events are a large part of how they acquire new customers, they decided to optimize these pages to capture as many new customers as possible. After a series of tests, they found that visitors respond best to bulleted text (instead of long copy) by as much as 16% increase in conversion rate.
- Putting in the registration form below the fold after the course description influences conversion by 75 percent as visitors want to read about the course first before signing up.
- With regards to social networking, Katz advises that businesses should explore what’s out there and spend some time with niche social networking sites that relate to your business. Do not sell, but participate in the site — make new contacts, contribute, add value — and people will find you.