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Richard Branson: How to Keep a Company Vital

[tweetmeme]The quality of your people can make or break your business.

Richard Branson, CEO of the Virgin Group of Companies, confirms this when he shared the keys to his entrepreneurial success in a recent magazine interview (Playboy, January 2009, pp. 39-46):



It all comes down to people. Nothing else comes close. Motivating people, bringing in the best. You assume every switchboard operator will excel, and they will. Often people make mistakes, but you allow for that, too. Praise people –like plants, they must be nurturedc– and make it fun. Value them and give them the opportunity to contribute in ways that excite them…. Keep it vibrant. Everything comes back to people. Nothing else. You get loyalty, enthusiasm and great service for your customers.

Isabel Isidro
Isabel Isidro
Isabel Isidro is the co-founder and editor of Learning From Big Boys and managing editor of PowerHomeBiz.com. She writes about how small businesses can learn from big brands’ strategies to grow smarter and stronger. With 20+ years in entrepreneurship and digital marketing, Isabel helps businesses turn insights into action.

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